Monday, June 8, 2009

How to choose a designer

How to choose a designer

A good designer works with you and for you.
Whether by Google or by referral, once you navigate to an ebook cover designer's web page, read through her terms to see what her fee is, how well she works with people, and any examples of her work. Contact her to get additional information. And regardless of any testimonials on her web page, ask for references of real people whom you can contact yourself.
Look for things like:

• Does the artist get a lot of repeat business?
• Has the artist been responsive to your questions?
• Have you seen some excellent examples that you really like?
• Does the artist guarantee your satisfaction before he gets full payment?
• Will turnaround be a few days? (It really shouldn't take more than a week at any rate.)
• Will he or she revise the artwork after you've seen the first draft? Is this revision included in the quoted cost?
• Do you feel yourself wanting to buy the ebooks shown on the designer's web page that this designer "covered"? In other words, do his or her pictures entice you to make an immediate purchase?
• Will the artist also be able to create additional items like web page headers, banners, or related items?

The work to weed out designers and to find a few that you like will pay for itself in the long run when you want to create ebook after ebook. It's good to have someone who designs great covers, whom you can trust and rely on, who works quickly and effectively, and who charges reasonable rates.

Tip: Find out the web services fees when you're asking about ebook cover art fees. It's an added perk if your ebook cover artist also provides web page design services. You may wish to have your marketing web page and ebook cover design match. A good artist can generate titles, banners, buttons, and other related web page items.